Rule 4081 Online Course Nov. 2-18 (based online)

Nov 2-18 RULE 4081 Online Course

Purchase Online Course before Oct. 26th $50 discount! Discount Code: quest

What is 4081?
Rule 4081 is a comprehensive 3-week online course designed to strengthen the internet marketing skills of independent artists and non profits. This workshop not only addresses the multitude of online tools available, but the creation and facilitation of a plan that will put them to work. Artists learn to better define and understand their audience in order to engage, grow and distribute their work or message to their supporters and/or fanbase. Participants will also begin to recognize and change ways in which they tend to get in their own way of meeting goals and success. (This course is not accredited)

Why Rule 4081?

Rule 4081 is inspired by a Tribe Called Quest song “Check the Rhime” (2:56) when rapper Q-tips states “Industry rule number four thousand and eighty,record company people are shady”.  In this case, Rule 4081 is a proactive means to placing the working artist in a more informed and commanding position regarding their careers and goals.

GOALS
The ultimate goal of the course is for an artist to leave with a cohesive step by step plan of how to market a specific project and knowledge of how to heighten their visibility on the internet and cultivate opportunity online and off.

WHO IS THIS COURSE FOR? ARTISTS, ACTIVISTS AND NON-PROFITS

This course/workshop is for the working artist looking to strengthen their vision and plan. This is for the artist whose  inner turmoil sometimes gets in the way of the success they desire. This is for the artist who cringes at the idea of creating yet another username and password and for what? Essentially 4081 was developed to take the mystery and frustration out of promoting and navigating your career, work and message online.

Much like your art, marketing plans developed in this workshop will possess a unique voice that connects with the people who you want to connect with your art.

COURSE OUTLINE

The course takes place online over the course of 3 weeks and 6 forum/class sessions. Students will have 24 hour access to the Rule 4081 private online community and resources. We will utilize online tools such as live video, embeddable video, links, real-time forums and the Rule 4081 community where participants create a supportive and collaborative community around their developing markeitng plans.

Session 1+2: Manifestation (week 1)
4081 introduces exercises in change management that will allow the artists to embody and face feelings of confusion and anxiety associated with online culture and setting career goals.  In this session key milestones will be set for participants based on fan development, income, product and identifying the difference between goals and dreams. Session one helps participants broaden their scope of where and how far a project can grow.

Session 3+4: Marketing (week 2)
Tools mean nothing if you don’t know what you want to build and in this case who you want to reach and engage. Session 2 would be dedicated to what is known as Niche Marketing. It helps you find and focus on a target market that would be more receptive to your work as oppose to trying to capture the attention of the entire world’s populace. Once you begin to understand your target market you can begin imagining new ways to engage them online.

Session 5+6: Management (week 3)
This session will be packed with information about online tools, sites, social networks and blog technology.  You will learn to eliminate and target which of these numerous tools are best for you as an artist based on milestones set forth in session 1 + 2. The dos and don't in setting up your blog/website and social networks.  It also includes clear time management techniques to avoid feelings of being overwhelmed, procrastination and potential loss of commitment. Participants will be armed with enough information to begin developing an online marketing plan unique to their work.

Individual attention will be given within the course of these 3 weeks.

*Instructor bio is to your right.

VISIT RULE 4081 AT:

WWW.RULE4081.WORDPRESS.COM

TWITTER.COM/RULE4081

FACEBOOK.COM/RULE4081